Genre
: Art, Business / Economics
Features
: Stanford University Press, paperback
Artists are everywhere, from celebrities showing at MoMA to locals hoping for a spot on a café wall. They are photographed at gallery openings in New York and Los Angeles, hustle in fast-gentrifying cities, and, sometimes, make quiet lives in Midwestern monasteries. Some command armies of fabricators while others patiently teach schoolchildren how to finger-knit. All of these artists might well be shown in the same exhibition, the quality of work far more important than education or income in determining whether one counts as a "real" artist. Listening to the stories of artists from across the United States, Gerber finds patterns of agreements and disagreements shared by art-makers from all walks of life. For professionals and hobbyists alike, the alliance of love and money has become central to contemporary art-making, and danger awaits those who fail to strike a balance between the two. The stories artists tell are just as much a part of artistic practice as putting brush to canvas or chisel to marble. By explaining the shared ways that artists account for their activities--the analogies they draw, the arguments they make--Gerber reveals the common bases of value artists point to when they say: what I do is worth doing.