Throughout the world, democracy is under assault from various populist movements and ideologies. And, throughout the world, the same enigma: why is it that political figures or governments, who have no qualms about aggravating social inequalities, enjoy the support of those whom their ideas and policies affect and hurt the most? Taking the case of Israel as her prime example, she shows that populist politics rest on four key emotions: fear, disgust, resentment, and love for one's country. It is the combination of these four emotions and their relentless presence in the political arena that nourishes and underpins the rise and persistence of populism both in Israel and in many other countries around the world. This highly original perspective on the rise of populism will be of interest to anyone who wishes to understand the key political developments of our time.