This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication.

The development of mass communications; The structure and function of mass communications; Control and support of mass communications; The communication process; The content of mass communications; The audiences of mass communication; ...

Presented here are four major theories behind the functioning of the world's presses: (1) the Authoritarian theory, which developed in the late Renaissance and was based on the idea that truth is the product of a few wise men; (2) the ...

The authoritarian theory; The libertarian theory; The social responsability theory; The soviet communist theory.