The New York Times bestseller: A provocative, imaginative exploration of the nature and progress of knowledge “Dazzling.” – Steven Pinker, The Guardian In this groundbreaking book, award-winning physicist David Deutsch argues that ...
The New York Times bestseller: A provocative, imaginative exploration of the nature and progress of knowledge “Dazzling.” – Steven Pinker, The Guardian In this groundbreaking book, award-winning physicist David Deutsch argues that ...
Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making ...
Biochemistry for Nurses has been designed considering the syllabi requirements laid down by The Indian Nursing Council and other premier institutes/universities.
Following the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers information in the practical and accessible framework synonymous with the Key series.
After looking at the specific nature of services and the peculiarities of managing services, the three sides of service management are discussed extensively in this book. Concepts and frameworks are followed by case studies and examples.