This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication.

This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

The authoritarian theory; The libertarian theory; The social responsability theory; The soviet communist theory.

As background he traces the historical development of the technics of communication from the invention of printing through the power press, telegraph, movies, radio, and television.