An ad click here, a page view there, a video watched on a tablet before bed... but which one clinched the sale? Google Analytics has the latest in full-credit measurement, so you see all the stops people take on the road to action. The result: a measurable way to improve campaigns and reach new audiences as they go through their days.
Reach your performance goals
When you need to see how your marketing programs are performing on all digital platforms, Google Analytics is ready to help. Whatever your business goals, you'll find powerful insights into which campaigns really drive visits, sales and other actions from your users. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best.
Reach the right audience
To make the most of your marketing resources, your campaigns have to work together to deliver the right messages at the right moments. Tools like Remarketing and real-time reporting help you reach your most engaged viewers and see the impact of your message at the moment it's delivered.
Reach peak capacity
Your site may look great, but if it doesn't work well you'll lose business. Slow page loads, poorly placed content, and site crashes due to high visitor volume are the kinds of potholes that can be avoided easily with reporting tools like Site Speed, Alerts, and In-Page analytics.