Stores + Showroom

Poltrona Frau Moves Into a Milanese Palazzo

Poltrona Frau opens its second Milan boutique, in the 18th-century Palazzo Gallarati Scotti
Image may contain Building Architecture Furniture Indoors Arched Arch Housing Room Table and Living Room
Poltrona Frau’s new Milan boutique, set in an 18th-century palazzo, showcases the building’s original plaster doorways, molding, and doric columns.

Hunting sleek Italian furnishings in Milan? Add the Palazzo Gallarati Scotti to your itinerary. Bottega Veneta opened the doors to its first home store in the 18th-century property just last week, and now its new housemate is getting settled in: the 100-year-old Italian furniture brand Poltrona Frau.

The store features many of the brand’s classic silhouettes, such as the Vanity Fair armchair, created in 1930, and Gio Ponti’s Dezza chair, designed in 1965.

Thankfully, they won’t have to bicker over the decorating scheme. Poltrona Frau’s 8,600-square-foot space—its second store in Milan—boasts its own labyrinth of hallways, galleries, and intimate rooms that blend historic design and contemporary polish. In the Sala Principale, storied pieces like Gio Ponti’s Dezza chair, designed in 1965, are paired with current confections, like Jean-Marie Massaud’s GranTorino sofa. The Sala del Camino—used as a reading room in the 1920s and ’30s for the Circolo del Convegno literary group—is lined with frescoes completed by Carlo Innocenzo Carlone in the 1700s. Poltrona Frau works in its own archival photographs and sketches into the space, presenting the historical context behind the brand’s modern forms.

The building’s coffered ceiling and terrazzo floor complement Poltrona Frau’s leather furnishings.

30 Via Manzoni, Milan; poltronafrau.com