MISSION STATEMENT
Viacom's goal is to be the world’s leading, branded entertainment company across television, motion pictures and digital media platforms. We focus on our consumers, enhancing our existing brands, developing new brands and executing on our multi-platform strategy to reach this objective and sustain growth. By capitalizing on our creative strengths and deepening our relationships with audiences, advertisers, distribution affiliates, talent and licensees, Viacom is positioned to achieve continued or greater global success.
ABOUT
Viacom Inc. is a global media company that deals with video and audio communications. Viacom consists of media networks and film entertainment. You might recognize some of the brands of Viacom in the list below. These brands give audiences around the world access to their favorite entertainment via more than 160 locally programmed and operated TV channels and more than 500 digital media properties.
Conglomeratization is evident in Viacom's different brands expanding to music, television and movies.
Globalization is also evident seeing that Viacom has a large amount of products shipped overseas. Also Viacom has brands that are global for example Game One, Paramount Comedy, and TMF.
Viacom shows vertical integration and media synergy. Vertical integration can be seen through Viacom being able to film at Paramount Studios and deliver what they film to any of there brands like MTV., Comedy Central, etc. Media Synergy is shown through Viacom's ability to show home movies on their television channel properties.
Globalization is also evident seeing that Viacom has a large amount of products shipped overseas. Also Viacom has brands that are global for example Game One, Paramount Comedy, and TMF.
Viacom shows vertical integration and media synergy. Vertical integration can be seen through Viacom being able to film at Paramount Studios and deliver what they film to any of there brands like MTV., Comedy Central, etc. Media Synergy is shown through Viacom's ability to show home movies on their television channel properties.
Popular Viacom brand
MTV
BET
Nickelodeon
VH1
Comedy Central
Paramount Pictures
Paramount Studios
TV Land
Spike
MTV
BET
Nickelodeon
VH1
Comedy Central
Paramount Pictures
Paramount Studios
TV Land
Spike