Online Marketing Challenge

Students - guides and support materials

To help you get started, we have developed the ‘Student Guide to the Google Online Marketing Challenge'. Designed by academics, the guide contains information you will need to participate in the Challenge including:

• Frequently Asked Questions
• Suggested Timeline
• Selecting and Working with a Business or Organization
• Learning About Online Marketing and Google AdWords
• Challenge Criteria and Grading
• Guide to Running Your AdWords Account
• Letter to Businesses
• Learning About Google AdWords
• Managing and optimizing your account
• Terms and Conditions of the Challenge

Online Resources

There are also some great online resources to help you learn more. Many of these are available in a variety of languages too - check each page for localization options.

Getting started

• Google AdWords home page for signing in and managing accounts
• A step-by-step guide to setting up an AdWords account
• A glossary of online advertising terms
• Wikipedia’s entry for Google AdWords
• You can access voiceover-enabled presentations to introduce you to Google AdWords.

Managing and optimizing an AdWords account

• Optimization tips for success
• The Google AdWords Learning Center has multi-media and text based learning modules, including quizzes
• AdWords Help Centre
• Google AdWords Keyword Tool for selecting appropriate keywords
• Google Groups AdWords help is an online community dedicated to AdWords

Online support communities

• The Google Group dedicated to the Google Online Marketing Challenge is where professors and students from all over the world can come together to communicate and collaborate with each other. The group can be found at http://groups.google.com/group/onlinechallenge