Professors - guides and support materials
To help you get started with your class, we have developed the 'Academic Guide to the
Google Online Marketing Challenge'. Designed by academics, the guide contains information
you will need to start preparing your class for the Challenge including:
- Frequently Asked Questions
- Learning Objectives
- Managing Your Student Teams
- Suggested Timeline
- Selecting and Working with a Business or Organization
- Teaching Resources
- Challenge Criteria and Grading
- Letter to Businesses
- Terms and Conditions of the Challenge
Online Resources
There are also some great online resources to help your students learn. Many of these are
available in a variety of languages too - check each page for localization options.
Getting started
- Google AdWords home page for signing in
and managing accounts
- A step-by-step guide to
setting up an AdWords account
- A glossary of
online advertising terms
- Wikipedia’s
entry for Google AdWords
- You can access the voiceover-enabled presentations
to introduce you to Google AdWords
Managing and optimizing an AdWords account
Online support communities
- The Google Group dedicated to the Google Online Marketing Challenge is where professors
and students from all over the world can come together to communicate and collaborate with
each other. The group can be found at http://groups.google.com/group/onlinechallenge