Online Marketing Challenge

Professors - guides and support materials

To help you get started with your class, we have developed the 'Academic Guide to the Google Online Marketing Challenge'. Designed by academics, the guide contains information you will need to start preparing your class for the Challenge including:

• Frequently Asked Questions
• Learning Objectives
• Managing Your Student Teams
• Suggested Timeline
• Selecting and Working with a Business or Organization
• Teaching Resources
• Challenge Criteria and Grading
• Letter to Businesses
• Terms and Conditions of the Challenge

Please note: These resources are based on the 2009 competition and will be updated soon before January 2010.

You should also make yourself familiar with the Student Guide which has additional information on the judging process and how AdWords accounts should be run. To help you and your students learn about AdWords, you should also review the Challenge textbook. There are two versions for you to choose:

• Marketing and Advertising Using Google (First edition - 3.4MB): This is an older version of the textbook which aligns with the pages in the Academic and Student Guides.
• Marketing and Advertising Using Google (Second Edition - 2.8MB): This is an updated version with new content, however please be aware that references to pages in the textbook in the Academic and Student Guides will not align with this version.

Online Resources

There are also some great online resources to help your students learn. Many of these are available in a variety of languages too - check each page for localization options.

Getting started

• Google AdWords home page for signing in and managing accounts
• A step-by-step guide to setting up an AdWords account
• A glossary of online advertising terms
• Wikipedia’s entry for Google AdWords
• You can access the voiceover-enabled presentations to introduce you to Google AdWords

Managing and optimizing an AdWords account

• Optimization tips for success
• The Google AdWords Learning Center has multi-media and text based learning modules, including quizzes
• AdWords Help Centre
• Google AdWords Keyword Tool for selecting appropriate keywords
• Google Groups AdWords help is an online community dedicated to AdWords

Online support communities

• The Google Group dedicated to the Google Online Marketing Challenge is where professors and students from all over the world can come together to communicate and collaborate with each other. The group can be found at http://groups.google.com/group/onlinechallenge
• The Google Online Marketing Challenge Network is an unofficial social network developed by students competing in the Challenge. The network can be found at http://www.gomcha.com