Online Marketing Challenge
The Global Academic Panel consists of scholars from all over the world who manage academic aspects of the Google Online Marketing Challenge. In addition to selecting the regional and global winners, the panel develops Challenge teaching materials and research.
Jamie Murphy (Australia),
Challenge academic lead, helps Google and the panellists ensure the Challenge
provides a solid academic and consulting experience. A Professor at The Murdoch
Business School, his background includes European marketing manager for PowerBar and
Greg Lemond Bicycles, and a PhD from Florida State University. Prof Murphy's industry
and academic experience spans continents and includes hundreds of academic publications
and presentations, as well as New York Times and Wall Street Journal stories. His
research focus is effective use of the Internet for citizens, businesses and
governments. His passion is motivating and mentoring great students.
Amit Das (Qatar) is an Associate Professor of Management
at Qatar University, where he teaches International Business and e-Commerce. His
research examines human decision-making processes using a variety of methods:
experiments, process-tracing, and simulations. He also studies the processes of
technology innovation, with special emphasis on computer hardware and software. Amit
has consulted with a variety of organizations: media and high-tech businesses,
government bodies - civilian and military, and non-governmental organizations in the
United States, Singapore, and Qatar.
Mustafa Faisal Ahmed (Saudi
Arabia) ) is a lecturer in MIS specializing in E-Commerce & the Internet
at King Fahd University of Petroleum & Minerals (KFUPM), in Dhahran, Saudi Arabia.
He received his BS (Business Administration & Computer Science) and his MBA
(E-Commerce emphasis) from Nebraska, US. He has been actively involved with web
development since the early 1990s (when all web pages were in grey and links could only
be blue and purple). He has owned numerous web properties since 1994. He has worked
with a number of Internet startups in the Silicon Valley, Australia and Saudi Arabia.
His true passion is teaching. He encourages entrepreneurial activities in his classes
and is a 'life/career coach' to many of his students. He consults on Internet/web and
computer-generated imagery (CGI) projects in the US, Asia Pacific and the Middle East.
He has managed CGI and FX teams that have worked on Hollywood blockbusters such as The
Incredible Hulk, Spider-Man 3, Monster House and the Academy Award and BAFTA winning
movie, The Golden Compass. His research interests include the social internet-working,
mobile computing, e-marketing, entrepreneurial internet, innovations on the web, web
scalability, performance challenges, CGI and promoting web standards.
Theresa B. Clarke
(USA) is a Professor of Marketing at James Madison University where she
teaches Principles of Marketing, Strategic Internet Marketing, Integrated Marketing
Communications, and Information Security Ethics and Policy. Prior to this position, she
was a member of the marketing and e-commerce faculty at Old Dominion University. Dr.
Clarke earned her PhD at the University of Kentucky and has work experience at JBI
Customized Computer Solutions, California University of Pennsylvania's Entrepreneurial
Assistance Center, IBM, and Service Corporation International. Her research has
appeared in journals such as Industrial Marketing Management, International Marketing
Review, The Journal of Personal Selling and Sales Management, The Journal of Internet
Commerce, and The Journal of Marketing Education. Dr. Clarke is co-editor of the book
“Advances in Electronic Marketing.” She is the Web Manager for Marketing Education
Review, the Business Portal Editor for MERLOT, and serves on the review boards of
various marketing journals.
Noor Hazarina Hashim
(Malaysia) is a Senior Lecturer at Universiti Teknologi Malaysia. She teaches
E-Marketing, E-Business and other marketing courses to both graduate and undergraduate
students. Dr Hazarina earned her PhD from The University of Western Australia, and her
research and consultation interests include effective Internet use in organizations,
application of Internet in tourism industry and destination marketing. Dr Hazarina’s
passion is teaching and believes learning goes beyond classroom. Her publications have
appeared in Tourism Management, Journal of Computer Mediated Communications,
Internetional Journal of Hospitality Management and Journal of Information Technology
and Tourism.
Peter L. Heinzmann
(Switzerland) received the Dipl. El. Ing. and Dr. Sc. Techn. degrees from the
Swiss Federal Institute of Technology, ETH Zurich, Switzerland. His work experience
includes stints at the Institute for Communication Technology, ETH Zurich, the research
group "Fiber Optics and Local Area Networking", the IBM Research Division, Zurich
Research Laboratory, and with his company, cnlab Information Technology Research AG. As
a Professor for Informatics at the University of Applied Sciences in Rapperswil (HSR),
he is active in the University's Industry Relations Program on projects that "Explore
the Technology and Demonstrate the Benefits of Information Technologies". His current
research interests are Internet Security, Internet Performance and Special Internet
Applications. In this context, he currently develops a mobile application to monitor
and train ecological driving. Another project collects and analyzes team player traces.
Charles F. Hofacker (USA),
Challenge academic lead for the Americas, is Professor of Marketing at Florida
State University. Professor Hofacker teaches electronic marketing as well as
quantitative and methods courses. His research interests lie at the intersection of
information technology and marketing, and he has published in the Journal of Marketing
Research, Management Science, Journal of the Academy of Marketing Science,
Psychometrika and other outlets. Professor Hofacker is co-editor of the Journal of
Interactive Marketing and serves as moderator of ELMAR, a virtual community of over
6,500 marketing academics from all over the world.
David Horrigan
(Switzerland), currently leads the Center of Marketing Excellence in
Hospitality, Tourism, and Event Management at the Glion Institute of Higher Education
and LRG University of Applied Sciences in Switzerland and is the Director of Marketing
Curriculum. He has a PhD and MA from the University of Connecticut, a MEd from Boston
University, and a BA from the University of Massachusetts. David has consulted industry
for the last fifteen years on integrated marketing strategies and brand development.
His marketing communications career began with the Interpublic Group's agency Dailey
& Associates in Los Angeles and then with WPP's agency Young & Rubicam in New
York City. David's current strategic focus is to bring international industry and
academia together through curriculum integration and research. His research is intended
to inform curriculum, contribute to the academic community, and offer strategic
services to industry.
Chun-Yao Huang
(Taiwan) is an Associate Professor of Marketing at National Taiwan University
where he teaches Internet Marketing and other marketing courses to both graduate and
undergraduate students. Holding a PhD degree from London Business School, Chun-Yao's
research and consulting interests include quantitative marketing models, forecasting,
aspects of Web users' online behavior, and the heterogeneous diffusion of ICT in the
context of globalization. He has published a series of academic articles in these
areas.
Jim Jansen (USA) is an associate professor with the
College of Information Sciences and Technology at Pennsylvania State University. He is
a graduate of West Point and has a PhD in computer science from Texas A&M
University, along with master degrees from Texas A&M (computer science) and Troy
State (international relations). Jim Jansen studies the uses and affordances of the Web
for information searching and ecommerce, with a focus on the interaction between the
person and the technology. His current areas of research include Web searching,
sponsored search, and online social networking. Jim has 200 or so authored and
co-authored research publications. He is co-author of Web Search: Public Searching of
the Web, co-editor of Handbook of Research on Weblog Analysis, author of Understanding
User-Web Interactions Via Web Analytics, and author of Understanding Sponsored Search
(Cambridge University Press).
Marilyn Lavin (USA) is
a Professor of Marketing at the University of Wisconsin – Whitewater in the United
States. Her teaching and research interests focus on retail management and internet
marketing, and she regularly teaches an online Principles of Marketing course. She
holds PhDs from Columbia University (history) and the University of Wisconsin-Madison
(business). Her articles have appeared in the Journal of Consumer Research, the Journal
of Retailing and Consumer Services, the International Journal of Retail and
Distribution Management, and the Journal of Targeting, Measurement and Analysis for
Marketing. Professor Lavin is an active member of the American Collegiate Retailing
Association, and lives in Madison, Wisconsin.
Veronica Liljander
(Finland) is Professor of Marketing at the Hanken School of Economics,
Helsinki, Finland. She got her PhD degree from Hanken in 1995. In addition to
administrative duties, she supervises Master’s and Ph.D. theses, and teaches academic
writing and a methods course. Her main research interests are service and relationship
marketing, in particular, electronic services marketing. She has published articles,
for example, in International Journal of E-Business Research, International Journal of
Internet Marketing and Advertising, International Journal of Service Industry
Management, Journal of Services Marketing, and Psychology & Marketing. She is on
the editorial board of a number of journals, for example, Journal of Service Research,
European Journal of Marketing and International Journal of Internet Marketing and
Advertising. In 2000-2001 she spent a year at Maastricht University in The Netherlands,
and in 2004 two months at the University of Roskilde in Denmark.
Fang Liu (Australia) is an associate professor in
marketing at the University of Western Australia Business School. Coming from an
international trade and marketing background, Dr Liu's research interests centre on
advertising, public relations, media effectiveness, international branding strategies,
and cross-cultural consumer studies. Dr. Liu has published dozens of peer-reviewed
journal papers in these areas. Dr. Liu has extensive teaching experience and has taught
marketing courses in countries like Australia, Singapore, and China. One of Dr. Liu's
undergraduate teams was the global winner for the inaugural Google Online Marketing
Competition in 2008.
Larry Neale (Australia), Challenge academic lead for Asia
Pacific, lectures in Marketing at Queensland University of Technology in
Brisbane, Australia after earning a PhD from The University of Western Australia and an
MBA from the University of Illinois. Larry is a keen sports fan and life observer, and
has parlayed his passions into research streams including sports marketing, electronic
marketing, service recovery and consumer ethics. With a background in small business
retailing, Larry understands the power and challenges of using technology to market
products globally. Recently Larry has become involved in training and advising student
teams from QUT for business case competitions around the world.
Horst Treiblmaier
(Austria) is an Associate Professor of Information Systems at the Vienna
University of Economics and Business, where he received a Ph.D. in Management
Information Systems in 2001. He worked as a Visiting Professor at the UCLA (University
of California, Los Angeles), the University of British Columbia, the University of
Technology in Sydney and the Kazakhstan Institute of Management, Economics and
Strategic Research (KIMEP). His research and teaching interests include electronic
marketing, web site analysis, business statistics, information systems, human computer
interaction and programming. His work has appeared in journals such as Information
Systems Journal, Communications of the AIS, International Journal of Electronic
Business, Journal of Electronic Commerce Research, Schmalenbach Business Review, and
Wirtschaftsinformatik.
Clay Voorhees (USA), is
an assistant professor of marketing at Michigan State University where he teaches a
range of courses at both the graduate and undergraduate level focused on innovating and
launching new goods and services, consumer decision making, marketing principles, and
marketing strategy. His research focuses on customer relationship and loyalty
development, customer experience measurement and management, assessing return on
marketing investments, and advanced market segmentation models. Clay's research has
been featured in media outlets such as: USA Today, National Public Radio, Associated
Press, CNBC and published in leading journals in marketing, management, and
hospitality. Clay has also partnered with Google Grants and several non-profits in
Michigan as part of the AdWords in the curriculum initiative.
Steffen Zorn (Australia)
is a lecturer at Curtin University in Perth. He teaches digital marketing and marketing
management related subjects, after earning his PhD from the University of Western
Australia. His research interests include online consumer behaviour, customer lifetime
value and system dynamics. He is a partner in a German consulting company and his work
experience includes positions and projects mostly in automotive, machine building and
related service industries. Steffen has several published conference and journal
articles.
Jacob Harold leads
grantmaking for the Philanthropy Program at the William and Flora Hewlett Foundation
where he has overseen $25 million in grants which, together, aim to build a 21st
century infrastructure for smart giving. Harold has worked as a strategy consultant for
the Bridgespan Group and the David and Lucile Packard Foundation, and as a climate
change campaigner for Rainforest Action Network, Greenpeace USA, and Green Corps. He is
a member of the Board of Directors of Guidestar USA. He earned an AB summa cum laude
from Duke University and an MBA from the Stanford Graduate School of Business.
Maggie McArthur Davies,
is the Deputy Director of Net Impact, where she works closely with the senior
management team, staff, and Board to develop the strategy, lead the organization, and
manage operations. Currently, Maggie oversees Net Impact's global network of 280
chapters, conferences and events, membership and member programs. Prior to joining Net
Impact, she spent six years as a management consultant with the global strategy
consulting firm Bain & Company, where she helped clients in a wide variety of
industries on projects ranging from growth strategy to organizational and profit
improvement. Among her favorite were projects with two major Bay Area nonprofits
looking for ways to grow and maintain financial stability. Maggie holds a Master and
Bachelor of Engineering from the University of Michigan and an MBA from the Stanford
Graduate School of Business in 2006, with a Certificate in Nonprofit Management.
Patrick Maloney is a
Principal at Imprint Capital Advisors, a leading impact investing advisory firm that
helps foundations, corporations, wealth managers and individuals devise and execute
impact investing strategies. Previously, he was Program Director at The Lemelson
Foundation, a Portland, Oregon-based foundation focused on invention as a tool for
solving social and environmental challenges. He headed the Foundation's international
investments in for-profit and non-profit organizations developing and distributing
energy, water, agricultural and health technologies, primarily in the developing world.
Previously, he worked with mission-driven investors in emerging technologies, including
Omidyar Network and Google.org. Patrick has also worked at Rosum, a location technology
start-up where he focused on strategic and investment partnerships, and Barclays Global
Investors, where he helped develop the world's first exchange traded fund
risk-optimized to social, environmental and governance factors. He began his career
with Vietnam Veterans of America Foundation and the International Campaign to Ban
Landmines, recipient of the 1997 Nobel Peace Prize. Patrick holds an MBA from UC
Berkeley and a BS from Georgetown University's School of Foreign Service.
Finally, thank you to the professors listed below who helped us in the early development of the Challenge.