Online Marketing Challenge
Social Impact Award (previously called NGO Award) is for the Online Marketing Challenge
to support non-profit organizations (otherwise known as “nonprofits” or “charities”).
This is an excellent way for student teams to not only hone their online marketing
skills, but also give back to their favorite non-profit organization in a meaningful way.
Student teams may select an non-profit organization in their community instead of a
business to set up an AdWords account following the same
instructions for the Challenge. This could include general outreach, fundraising
activities or volunteer recruitment. Examples of these testimonials can be found on our
Google Grants
page.
Submissions will be judged by an independent panel of nonprofit leaders. See the Social Impact Award Panelists
Student teams have the opportunity to win a donation made in their name to their
nonprofit partner. Prizes for the winners include:
To find out more about the evaluation criteria for the Social Impact Award and tips on
how to select an non-profit organization, please refer to the Competition Guidelines.
To learn more about other resources available to non-profit organizations by Google,
please visit www.google.com/nonprofits.
* NOTE: Winners will be subject to Google’s terms and
conditions and must comply with our restrictions.