Google Online Marketing Challenge

Information for Businesses or Non-Profit Organizations

If you have been selected by students to promote your business in the Google Online Marketing Challenge, there are a few things you should know:

This is an excellent opportunity for try Google AdWords and receive US$250 in free online advertising with Google AdWords while enthusiastic students analyze your business from an online marketing perspective. However, you are under no obligation to participate.

There is no cost to you. The students will receive US$250 of free Google AdWords advertising and then work with you to devise an effective online marketing campaign. They will evaluate your current online marketing, outline a strategy, run a three-week advertising campaign, assess the results and then provide you with recommendations to further develop your online marketing.

Although they might suggest ways to enhance your website, students will not control or alter your website in any way. Your student team will, however, use Google AdWords to drive traffic to your website. Once the competition is over, you are under no obligation to continue with Google AdWords.

“Thanks to the Google Online Marketing Challenge we have come to realize that a well tailored AdWords campaign can be a very effective marketing tool. The students were able to make this campaign cost effective whilst also meeting our customers expectations” - Polish dance studio, taniec.net

 

If you are an non-profit organization with students competing for the Social Impact Award, the prizes for the winners include:

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