Online Marketing Challenge

2010 Winners

To find our 2010 winners, Google followed a rigorous judging process. Firstly, we used a proprietary algorithm that examined over 35 different variables within an AdWords account to determine the top 50 teams in each of our three regions (The Americas, EMEA and APAC).

Expert Googlers then reviewed these 150 accounts to determine the top 5 in each of the three regions. The Global Academic Panel then selected winners and finalists from these 15 teams based solely on the quality of a team’s written reports. It's worth noting, that in examples where our Academic Panel members had teams making the final 15, these professors were excluded from judging.

The standard of campaigns and reports showed a marked improvement in 2010. We are extremely proud to announce our winners for the 2010 Google Online Marketing Challenge.

Please note: Academic Panel members, Jim Jansen, Marilyn Lavin and Jamie Murphy, were not part of the final judging process due to their teams making the final 15.

GLOBAL 2010 Winner

Our Global Winning team comes from University of Western Australia and is taught by Jamie Murphy. The team of Lauren Williams, Ganesh Chaudhari, Jeeana Atmarow, Alison Miller, Mohammed Assiri and Hui Min Chua worked promoting the kid’s novel The Adventures of Charlie and Moon (charlieandmoon.com) and impressed the judges by their great results and reports.

Regional Winners

• Our APAC Winner, taught by Peter Ling comes from the Edith Cowan University in Perth (Australia). The team was comprised of Georg Widschwendter, Michael Albury and Marjorie Fouquereau and worked with the Busta Groove Dance Studio, bustagroovedance.com.au
• Our AMERICAS Winner comes from Carnegie Mellon University (US) and was taught by Professor Param Vir Singh. The team of Apinand Dabpetch, Kimberly Beatty, Junya Hanada, Ryan Lefkofsky, Kris Sukanich and Raffaello Trofa worked with Threads 4 Thought, a sustainable appareal online shop, threadsforthought.com.
• Our EMEA Winner comes from the Warsaw School of Economics (Poland), taught by Marcin Dudek. The team of Antoni Rosciszewski, Basia Feliszek, Ola Puchta, Piotr Miaskiewicz and Marek Pyra worked with a Polish dance studio, taniec.net.

Semi-Finalists in the 'Final 15' judging round

The following Semi-Finalist teams made it through to the final round of judging by the Academic Panel. They deserve special mention for the quality of their campaigns.

University	Professor	Client	Country
University of Wisconsin-Whitewater	Marilyn Lavin	www.hatcreekcandle.com/	United States
National Institute of Technology Karnataka, Surathkal	Dr. Sumam David S.	www.edusports.in	India
University of Western Australia	Jamie Murphy	www.swimmandurah.com.au	Australia
Penn State University	Jim Jansen	www.webstersbookstorecafe.com	United States
Penn State University	Jim Jansen	www.josephanthony.com	United States
FH Wuerzburg, University of Applied Science	Mario Fischer	www.warehouse.de	Germany
Deakin University	Chia Yao Lee	www.blueriverthai.com.au	Australia
UAM Poznan	Wojciech Czart	http://multimedialnaszkola.pl	Poland
Univerista Cattolica del Sacro Cuore di Milano	Nicoletta Vittadini	www.cuccagna.org	Italy
FH Wuerzburg, University of Applied Science	Mario Fischer	www.amazy.de	Germany
University of Wisconsin-Whitewater	Marilyn Lavin	www.jlmmerchandise.com	United States

Semi-Finalists and all other competing teams

To see which teams made our Semi-Finalist list (the Top 100 globally) as well as the ratings for all competing teams, take a look at the 2010 Team Results. (For privacy reasons, ratings are listed according to the AdWords Customer ID of each competing team).