Online Marketing Challenge

2009 Winners

To find our 2009 winners, Google followed a rigorous judging process. Firstly, we used a proprietary algorithm that examined over 30 different variables within an AdWords account to determine the top 50 teams in each of our three regions (The Americas, EMEA and APAC).

Expert Googlers then reviewed these 150 accounts to determine the top 5 in each of the three regions. The Global Academic Panel then selected winners and finalists from these 15 teams based solely on the quality of a team’s written reports. It's worth noting, that in examples where our Academic Panel members had teams making the final 15, these professors were excluded from judging.

The standard of campaigns and reports showed a marked improvement in 2009. We are extremely proud to announce our winners for the 2009 Google Online Marketing Challenge.

GLOBAL Winner

Our Global Winning team comes from Deakin University, Australia and is taught by Chia Yao Lee and Bardo Fraunholz. The team of Andrew Kidd, Richard Blakely, Kevin Fung, Clinton Hinze, Katalin Kish and Howard Lien worked with a local indoor play centre, www.littletigrrs.com.au, to create a well-crafted campaign that highly impressed our judges.

Clockwise from top left: Jason Blakely, Chia Yao Lee (professor), Katalin Kish, Kevin Fung, Bardo Fraunholz (professor), Howard Lien, Andrew Kidd, Fiona and Mike (from Little Tigrrs), Clinton Hinze and Mick, The Big Hearted Tiger

Regional Winners

• Our APAC Winner, taught by Kevin Reid, comes from the International College of Management Sydney (Australia). The team was comprised of Carmen Lam, Katalin Esztergalyos, Akos Toth, Yeon Jin Kim, Iris Yim, Trinh Nguyen and Sina Dai and worked with a hair salon, www.craniumhair.com.au.
• Our AMERICAS Winner comes from James Madison University (US) and was taught by Professor Theresa Flaherty. The team of Rachel Bruton, Meredith Rauh and Brandon Sockwell, worked with a local tour operator, www.mobiletours.org.
• Our EMEA Winner comes from the Warsaw School of Economics (Poland), taught by Marcin Dudek. The team of Agata Rundo, Karolina Szmit, Marta Grzymala, Tomasz Nowiński and Karol Milewski worked with a contact lens retailer, www.soczewki.me.

Semi-Finalists in the 'Final 15' judging round

The following Semi-Finalist teams made it through to the final round of judging by the Academic Panel. They deserve special mention for the quality of their campaigns.

University	Professor	Client	Country
Warsaw School of Economics	Przemyslaw Modrzewski	www.midi.pl	Poland
Politecnico di Bari	Azzurra Ragone	www.etinerando.com	Italy
FH Wuerzburg	Mario Fischer	www.cinemore-shop.de	Germany
FH Wuerzburg	Mario Fischer	www.ju-sports.de	Germany
University of Washington	Yong Tan	www.piratemerch.com	USA
The Pennsylvania State University	Jim Jansen	www.nittanyweddings.com	USA
The Pennsylvania State University	Jim Jansen	www.hungrybuffs.com	USA
The Pennsylvania State University	Jim Jansen	www.gantdaily.com	USA
University of Western Australia	Fang Liu	www.simplyhifi.com.au	Australia
Edith Cowan University	Peter Ling	www.verveforwomen.com.au	Australia
Deakin University	Stewart Adam	www.makikohangers.com.au	Australia

Please note: Academic Panel members, Jim Jansen, Theresa Flaherty and Fang Liu, were not part of the final judging process due to their teams making the final 15.

Semi-Finalists and all other competing teams

To see which teams made our Semi-Finalist list (the Top 50 in each region) as well as the ratings for all competing teams, take a look at the 2009 Team Results. (For privacy reasons, ratings are listed according to the AdWords Customer ID of each competing team).