Brand personality - http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html
A relationship with a brand can be like a relationship with another person. |
Give your brand in marriage - http://www.jrcanda.com/art_brandmarriage.html
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage. |
Propagandium.com - http://www.propagandium.com/
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash]. |
The Advertising Graveyard - http://www.zeldman.com/adgraveyard/
Gallery of controversial advertisements which clients declined to run. |
The power of hype - http://www.forbes.com/forbes/1999/1101/6411228a.html
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing. |