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Network Advertising Initiative - http://www.networkadvertising.org/
"NAI is a group of third party network advertisers who are committed to increasing consumer confidence and contributing to the growth of electronic commerce." Part of the advertising industry's response to charges that they engage in practices that violate consumer privacy. |
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Privacy Online - http://www.ftc.gov/os/2000/05/index.htm#22
Fair Information Practices in the Electronic Marketplace: A Federal Trade Commission Report to Congress (May 2000). (Links to full report in PDF format.) |
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http://opt-out.cdt.org/ - http://opt-out.cdt.org/
"Are you tired of getting all that junk mail? Telephone calls during dinner? If you are, this site is for you." Part of the Center for Democracy and Technology. |
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High stakes in cyberspace - http://www.pbs.org/wgbh/pages/frontline/cyberspace/
An examination of marketers' and advertisers' dreams for the Internet. From PBS Frontline. |
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Profits and Privacy: Internet Shopping - http://www.pbs.org/newshour/bb/cyberspace/july-dec99/shopping_12-23.html
Online retailers are collecting information about customers and using that information to better target their ads. PBS Lehrer Newshour report on this strategic marketing. |